Lonely Not Alone
Year
2019
Deliverables
Campaigning
Graphic Design
Social Awarness
Located
I was part of the creative team to realise the campaign, Lonely Not Alone. This campaign was in collaboration with Effervescent. Lonely Not Alone's mission was to generate a discussion concerning youth loneliness.
I spent a week in Manchester, devising the campaign with 8 other young people. This was in partnership with the Co-Op Foundation. At the end of the week, we pitched our concept to senior members of the foundation.
We came to the realisation that we wanted a feature music video to showcase the campaign.
Effervescent worked in collaboration with the agency Venn Creative to create this video.
I played a large part in the creation of work to accompany the feature content. We focused on sock-puppet style videos that captivated 'real-life' experiences of youth loneliness.
Lonely Not Alone has received national engagement, with a reach of 2.8 million people on Twitter in the first week.
