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37.75

Year
2019
Deliverables
Campaigning
Graphic Design
Video
Located

37.75 aims to raise awareness of what is available to an asylum seeker when they arrive in the UK. We worked closely with a Plymouth refugee charity and in the first week of release, 37.75 had 17.5k online impressions.

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We created a series of print campaigns that were deposited around the city of Plymouth. This aimed to increase awareness of the budget that asylum seekers are expected to live off per week. This work generated discussion about the issues at hand and brought more visitors to our landing page. 

We created a landing page for the campaign that was optimised for desktop and mobile.

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